Well hello there. I’m James Doy. I’m a user experience designer. I create digital experiences that help harmonise business needs and usability. I’ve worked both client and agency side with such brands as: Argos, BT, HERE Technologies, HSBC, Mitsubishi Motors, Office Depot, Post Office, Sky, Tails.com, Wickes and Your Parking Space.
My former careers include a year long stint as an apprentice fork-lift truck mechanic, a barman in the third most popular bar in Lowestoft and a brief, but eventful week as a New York City courier but mostly, I’ve been a designer since 2008.
You can take a look at my CV or you can check out my work below.
Previous clients
Case studies
Sky Identity
How to make a worse experience better
Adding a feature that adds more friction to a journey is not something that a designer particularly relishes doing. Sky needed to introduce SMS multi-factor authentication to their Yahoo powered email service and later their account management journey to bring security up to standard. I took on the challenge of making a worse experience a bit less worse (or a bit more better?).
Wickes
Re-invigorating Kitchens
The Wickes kitchens proposition is one of the most successful sectors of the business. The online offering however, was lacking and the customer journey was flawed in many ways with hidden pages, incomplete and incorrect information. Stakeholders believed that an online Kitchen experience is the first step customers take before committing on a service direction.
