Well hello there. I’m James Doy. I’m a freelance product designer or UX / UI designer if you prefer. I don’t mind personally but it gets the key words in doesn’t it!?

You may want to find out more about me or take a look at my CV or you can check out my work below. I’ll leave that up to you.

Case studies

Sky single sign on

Proving a concept

I was brought in as a contractor by Sky to work on the initial discovery, research and stakeholder communication for a new cross platform single sign on solution that was proposed for the entirety of the Comcast owned collection of products and services.

Sky Identity

How to make a worse experience better

Adding a feature that adds more friction to a journey is not something that a designer particularly relishes doing. Sky needed to introduce SMS multi-factor authentication to their Yahoo powered email service and later their account management journey to bring security up to standard. I took on the challenge of making a worse experience a bit less worse (or a bit more better?).

Wickes

Re-invigorating Kitchens

The Wickes kitchens proposition is one of the most successful sectors of the business. The online offering however, was lacking and the customer journey was flawed in many ways with hidden pages, incomplete and incorrect information. Stakeholders believed that an online Kitchen experience is the first step customers take before committing on a service direction.

Mitsubishi

Navigating a brand's history

Helping potential customers learn about Mitsubishi Motors. We showcased their history, innovation and technology for the future.